Where London
meets
Africa's frontier
GEL Distribution is the strategic bridge connecting global brands in gaming, electronics, and lifestyle to Africa's fastest-growing markets. Sourced in Europe, shipped from Dubai, delivered on time.
4,000+
Verified manufacturers
15+
Years of expertise
72hr
Verified manufacturers
8,000+
Wholesale customers
Ships from Dubai Freezone, Jafza
HQ 71–75 Shelton St, London
Orders processed within 72 hours
Landed price quotes on request
WHAT WE DO
Three services.
One global network.
From sourcing rare inventory to reverse logistics, GEL handles the full distribution lifecycle.
Global sourcing
We leverage 4,000+ verified manufacturers to secure high-demand and hard-to-find inventory — including latest releases, grey market lines, and discontinued stock. Your supply chain stays competitive and agile.
Wholesale distribution
High-precision import/export bridging over 8,000 wholesale customers. We handle scale, speed, and localized market intelligence so you don't have to.
Reverse logistics
Turn returns into recovered value. GEL's reverse logistics solutions drive efficiency, margin recovery, and sustainability — not just operational cost.
WHERE WE OPERATE
A network built for Africa's growth markets
Our operational footprint spans four continents, with deep relationships in the markets that matter most.
UK
HQ in London. European sourcing & compliance hub.
UAE / Gulf
Dubai Freezone (Jafza). Primary dispatch hub.
West Africa
Ghana office in Achimota, Accra.
North Africa
Algeria and Maghreb regional coverage.
North America
Canada operations (+1 587).
Pan-Africa
Frontier market expansion across the continent.
HOW IT WORKS
From enquiry to delivery
A straightforward process designed for wholesale buyers.
01
Open your account
Submit your business details through our account setup form. Verified within 24 hours.
02
Request pricing
Tell us what you need — we'll return competitive wholesale pricing and a landed cost quote.
03
Confirm & pay
Lock in your order with payment. Our team begins processing immediately upon confirmation.
04
Dispatched in 72 hours
Goods ship from our Dubai Freezone facility within 72 hours of payment confirmation.
BRANDS WE CARRY
Trusted names across four categories
Gaming · Electronics · Lifestyle · Toys
THE TEAM
Built by an industry insider
MA
Emmanuel "Manny" Amardie-Mensah
Founder & Director
Formerly Senior Key Account Manager at Click Entertainment, Emmanuel built GEL on a decade of international wholesale relationships. Recognised on MCV's 30 Under 30 (2019), he holds an MSc in Strategic Marketing and leads all sourcing, partnerships, and market strategy.
CONTACT
Let's talk
Mon – Fri, 8:30am – 5:30pm GMT
WHATSAPP / PHONE
+44 7446 080660 (UK)
+1 587 675 3344 (Canada)
+233 500 872230 (Ghana)
LONDON HQ
71–75 Shelton Street
Covent Garden, London, UK
AFRICA OFFICE
Achimota, Accra
Ghana